It took me two weeks to sell just one bar ... then another week to sell another bar .... and so on. It was a very slow process, one that (for me anyway) involved alot of patience and persistence. Five years later, and I have learned some things along the way that I thought would come in handy for first-time soap sellers.
|Unwind Lavender & Mint Soap - the first soap I ever sold on Etsy|
|Beautiful soap photo by Blushie|
3). Fill your shop. The more listings you have, the more you will sell. Aim to have at least one full page of listings, but two or three is even better. Customers want to feel like they have a good range of choice, and it makes your shop look more professional.
4). Customer care. Treat your customers the way you would want to be treated. Respond within 24 hours to emails or convos, get orders posted within a timely fashion, and always be courteous. Go out of your way to look after your customers - small things like refunding excess postage, or notifying them if there will be a delay in getting their order out, will go a long way to building a good reputation and will encourage repeat business.
5). Always have new products. In addition to your regular soaps, always have something new to try. This keeps your shop fresh and exciting. This is probably the easiest and most enjoyable advice to follow, as in my experience soapmakers love to experiment with new products!
6). Use social media. Promote your shop through social media, such as Facebook, Twitter or a blog. Post photos of your soaps in progress, new products or listings, ideas, sales or giveaways ... anything! Your customers will love to see the person behind the business and what goes on "behind the scenes". Always remember to include a link back to your Etsy shop.
|Photos of your soaps in progress give people a glimpse into your handmade process|
8). Spend time on your About page. Talk about yourself, your business, and what inspires you. Include good quality photos of yourself, your workspace and your process. Etsy have some more detailed tips on the About page here.
|I love this about page by Vice & Velvet|
10). Be patient, and be persistent. Becoming a successful seller on Etsy takes time. Don't be put off if no-one buys your products straight away. If you have great soaps, people will want to buy them, they just need to discover you first!